Your concern
First wrinkles: the routine that stays one step ahead
Fine lines on the forehead, early creases around the eyes, a complexion losing its bounce: between 25 and 35, three well-chosen actives are enough — provided you combine them in the right order.
Act early, but act wisely
First wrinkles are not a lack of cream: they signal two processes that start silently — collagen production slows down, and the skin retains less water. The proven response comes down to a trio. Hyaluronic acid first: by capturing water in the surface layers, it instantly plumps dehydration lines — the ones that fade after a good night’s sleep — and gives the bounce that transforms a face. Retinol next, the most extensively documented anti-ageing active in dermatology: it boosts cell renewal and collagen synthesis; our hydrogenated version (Retinol H10) retains its effectiveness while limiting the irritation typical of retinols — introduce it in the evening, two to three times a week, then increase. Antioxidants last — vitamins C, E and niacinamide: they neutralise everyday free radicals (UV, pollution) that break down existing collagen, and even out the complexion. Antioxidant in the morning, retinol in the evening, hydration for all: a three-step routine that keeps you ten years ahead.
The 3-step routine
Hydrate
Morning and evening, the Moisturising serum with hyaluronic acid plumps dehydration lines and restores bounce.
Protect
In the morning, the Antioxidant serum with vitamins B3, C & E neutralises daily aggressors and brightens the complexion.
Regenerate
In the evening, 2 to 3 times a week to begin with, the Firming serum with Retinol H10 boosts collagen and renewal.
Frequently asked questions
As soon as the first signs appear — generally between 25 and 35. Acting at this stage requires simple steps and preserves your collagen reserves; waiting until wrinkles are established makes the work much longer.
Conventional retinol can be when you first start using it. Retinol H10 (hydrogenated retinol) was chosen precisely for its better tolerance; introduce it gradually in the evening and your skin will get used to it.
Yes, it’s actually the ideal combination: the hydration provided by hyaluronic acid improves comfort and tolerance to retinol. Apply the moisturiser first, then the retinol.
It’s the number one anti-ageing product there is: UV rays cause most visible ageing, and retinol makes skin more sensitive to the sun. Protection every morning, without exception, including in winter.
All our face serums, with full details of dosages in Our ingredients. Combination to oily skin? Also read our enlarged pores guide.